Our story

Tradition and outlook

In 1922, the ancestor of today’s proprietor founded a gristmill in the Upper Vinschgau Valley, an area that had long been carrying the nickname “The Granary of Tyrol”. Over time, this old mill in a small village expanded to a modern company with powerful production facilities. The produce variety developed from what was originally different types of flour more in the direction of breakfast cereals and muesli. A 100-year development, which has continually seen great value in tradition and an outlook on the future.

Our most important milestones:

1922Founding of the gristmill in the Vinschgau Valley (South Tyrol, Italy)
1958Expansion of logistics and capacity of the mill
1967Entry of the 2nd generation into the family business
1975Pioneering the processing methods of spelt and other special types of flour
1980Entry of the 3rd generation into the family business
1987Beginning of muesli production
1997Beginning of new product palette exports
1999Start of breakfast cereal production
2005Start of Crunchy production
2007Entry of the 4th generation into the family business
2015Founding of the Cerealps GmbH company and establishment of new production lines in Nauders (North Tyrol, Austria)