Our story
Tradition and outlook
In 1922, the ancestor of today’s proprietor founded a gristmill in the Upper Vinschgau Valley, an area that had long been carrying the nickname “The Granary of Tyrol”. Over time, this old mill in a small village expanded to a modern company with powerful production facilities. The produce variety developed from what was originally different types of flour more in the direction of breakfast cereals and muesli. A 100-year development, which has continually seen great value in tradition and an outlook on the future.
Our most important milestones:
| 1922 | Founding of the gristmill in the Vinschgau Valley (South Tyrol, Italy) |
|---|---|
| 1958 | Expansion of logistics and capacity of the mill |
| 1967 | Entry of the 2nd generation into the family business |
| 1975 | Pioneering the processing methods of spelt and other special types of flour |
| 1980 | Entry of the 3rd generation into the family business |
| 1987 | Beginning of muesli production |
| 1997 | Beginning of new product palette exports |
| 1999 | Start of breakfast cereal production |
| 2005 | Start of Crunchy production |
| 2007 | Entry of the 4th generation into the family business |
| 2015 | Founding of the Cerealps GmbH company and establishment of new production lines in Nauders (North Tyrol, Austria) |
