Our story

In 1922, the ancestor of today’s proprietor founded a gristmill in the Upper Vinschgau Valley, an area that had long been carrying the nickname “The Granary of Tyrol”. Over time, this old mill in a small village expanded to a modern company with powerful production facilities. The produce variety developed from what was originally different types of flour more in the direction of breakfast cereals and muesli. A 100-year development, which has continually seen great value in tradition and an outlook on the future.

Our most important milestones:

• 1922: Founding of the gristmill in the Vinschgau Valley (South Tyrol, Italy)
• 1958: Expansion of logistics and capacity of the mill
• 1967: Entry of the 2^nd generation into the family business
• 1975: Pioneering the processing methods of spelt and other special types of flour
• 1980: Entry of the 3^rd generation into the family business
• 1987: Beginning of muesli production
• 1997: Beginning of new product palette exports
• 1999: Start of breakfast cereal production
• 2005: Start of Crunchy production
• 2007: Entry of the 4^th generation into the family business
• 2015: Founding of the Cerealps GmbH company and establishment of new production lines in Nauders (North Tyrol, Austria)